ROLE: EMAIL MARKETING SPECIALIST

Do you have a passion for digital advertising and are eager to have a positive impact on D2C brands - from small startups to large national brands?

Public Nectar specialises in paid advertising, performance creatives, and email marketing, utilising their expertise to help clients achieve exceptional results. With a diverse portfolio of clients ranging from start-ups to national brands, you'll be working on a variety of exciting projects.

The Position We’re Looking to Fill

As a Full-Time Email Marketing Specialist at Public Nectar, you will play a key role in developing and executing email marketing campaigns that drive engagement, conversions, and growth for our clients. You will be part of a team of 21 that is committed to continuous improvement, sharing expertise, and delivering data-driven results. You’ll also have significant opportunities for professional development within our fast-growing agency.

Your Main Responsibilities:

• Developing and executing email marketing campaigns to meet client objectives, including creating the overall strategy, briefing the designers on the email template, writing copy, managing email lists, and scheduling campaigns.
• Ensuring all campaigns achieve targeted KPI’s such as open rates, click-through rates, other relevant metrics and conversion goals.
• Monitoring and reporting on the performance of your campaigns to both internal teams and clients, ensuring targets are met and optimising strategies to improve results.
• Conducting A/B testing to evaluate subject lines, email copy, design elements, and audience segmentation for optimal performance.
• Collaborating with cross-functional teams, including content, design, and analytics, to align email marketing strategies with broader marketing objectives.
• Utilising data from platforms such as Klaviyo, Shopify, and Google Analytics to ensure all decisions are data-driven and performance is tracked effectively.
• Establishing and fostering strong client relationships by understanding their goals, setting clear expectations, and delivering exceptional service.
• Writing persuasive and engaging email copy that resonates with target audiences, drives action, and supports broader marketing initiatives.
• Developing creative email strategies, including automated flows, re-engagement campaigns, and customer lifecycle email series, to maximise engagement and retention.
• Staying current with email marketing best practices, regulatory compliance (such as Google and Yahoo deliverability requirements), and industry trends to ensure our campaigns are cutting-edge.
• Actively participating in team meetings, sharing your expertise, and contributing to the overall success of the email marketing team.

The Perks of Working at Public Nectar

• A great opportunity for development and growth as a Paid Social Specialist, both individually and within the company
• Mentorship from highly experienced digital marketing experts
• Working with a wonderfully diverse portfolio of clients and strengthening your skillset across many niches
• A fully remote work environment
• 28 days paid holidays plus bank holidays so you can spend quality time with your friends or family or simply relax and work on your hobbies
• Ongoing learning opportunities through access to £10,000 worth of training and courses
• Regular Social Events Regularly get together as a team every quarter and bond over a variety of activities
• Subsidised Gym Membership of up to £50 per month

The Right Person for the Job

• Has several years of experience in email marketing and has successfully managed campaigns for clients with large email lists and high-volume sends.
• Has worked with and understands different email marketing platforms such as Klaviyo, Mailchimp and Omnisend.
• Has experience collaborating with cross-functional teams, including design, content, and analytics, to deliver cohesive and successful campaigns.
• Has experience working in an advertising agency, startup, or service-based business.
• Has worked with clients in the e-commerce or D2C industry.
• Has a solid understanding of the customer lifecycle and the role email plays in the marketing funnel, including acquisition, retention, and re-engagement strategies.
• Is self-motivated and proactive, constantly seeking to improve by staying up to date on new trends, industry changes, and email marketing best practices.
• Is detail-oriented and enjoys tracking and analysing campaign data to drive performance improvements.
• Has strong analytical skills with a keen eye for detail and is comfortable interpreting data to inform decision-making.
• Is a self-starter who can work independently and manage their own workload without requiring close supervision.
• Is fluent in English, both written and verbal, with excellent communication skills to craft compelling and persuasive email copy.

If this sounds like you, we can’t wait to hear from you!

What to Expect After You Apply

Stage 1: Initial call with Ben Rogers, our Operations Manager at Public Nectar

Stage 2: Short assignment to assess your skill set and working style

Stage 3: Follow-up call with Lewis Lindsay, founder of Public Nectar & Radivoj Radulovic, Head of Email Marketing department to discuss insights and team fit